Sales-As-A-Service • Limited to 5 founders per quarter

Build your go-to-market engine for a fraction of the cost.

We provide the strategy, systems, and execution to scale your revenue. Don't waste your runway on executive bloat.

Apply for a Lab

Building an in-house sales team too early drains your runway.

Get the frameworks, tools, and senior execution you need to scale—without the $300K+ executive price tag. We are your plug-and-play Sales-as-a-Service partner.

Programs

Labs

Pick the capability you need—we design scope around your stage.

01

Early Stage Growth Lab

Design revenue architecture. Align marketing + sales + product. Lead GTM resets, post-Series A pipeline resets, early stage founder positioning, and ABM for portfolio companies.

02

LinkedIn Conversation Lab

Audience building and automated LinkedIn outreach systems.

03

Instagram Engagement Lab

Conversational AI + follower engagement.

04

CRM Hygiene Lab

HubSpot setup, custom reporting, and workflow automations.

05

US Expansion Lab

Go-to-market strategy and execution for US market entry.

06

Fundraising Lab

Investor outreach, pitch refinement, and fundraising pipeline.

07

Franchising Lab

Franchise development, sales systems, and expansion playbooks.

How It Works

1

Discover

We assess your GTM readiness and define the roadmap.

2

Design

Playbook, CRM, and pipeline architecture.

3

Build

Weekly working sessions + execution.

4

Graduate

You inherit the playbook, data, and system.

Who It's For

✓ The Right Fit

  • • Post-product, pre-scale
  • • Small team (3–10)
  • • Ready to build permanent sales infrastructure
  • • Budget for sales infrastructure investment

✕ Not a Fit

  • • Still finding product–market fit
  • • Looking for a traditional "do it all" marketing agency

You don't need expensive executives — you need a scalable system.

You've proven people want what you built. Now you need the machine to sell it. We build your GTM infrastructure and run the plays.

About the Founder

Alex Strand

Founder

Alex Strand

Sales Design Labs

After 15 years building sales teams for B2B startups, I realized most founders don’t need another expensive executive — they need a sales system that actually works. Sales Design Labs delivers hands-on, lab-style Sales-as-a-Service: advisory, systems setup, and execution in one engagement.

Ready to build your GTM machine?

Limited to 5 founders per quarter.