Build your go-to-market engine for a fraction of the cost.
Limited to 5 founders per quarter
Get the frameworks, tools, and leadership of a top-tier CRO — without the $300K+ price tag.
Strategic GTM guidance
Fractional CRO execution
Outbound systems, playbooks, hiring
Audience building + demand creation
CRM setup, reporting, automations
Tell us where you're stuck
We audit your sales stack
Weekly sessions + execution
Playbook, data, system
Post-product, pre-scale
Small team (3–10)
Ready to build sales infrastructure
Can afford ~$10–15K/month
Still finding product–market fit
Want an agency to "do it all"
GTM playbook + sales process
CRM & automation setup
Weekly working sessions
Reporting dashboards
Hiring + rep enablement
You've proven people want what you built. Now you need the machine to sell it. We build your GTM infrastructure — the same systems a CRO would — without the bloat.
Hi — I'm Alex Strand. After 15 years building sales teams for B2B startups, I realized most founders don't need a CRO — they need a system that works.
Sales Design Labs helps early-stage founders scale revenue without hiring an expensive CRO. Hands-on, lab-style programs that blend advisory, systems setup, and execution.
Limited to 5 founders per quarter.