My Story
Alex Strand, CEO & Founder
With over a decade of experience in business development, I’m passionate about creating and executing strategies that generate sustainable and profitable growth for innovative companies.
I leverage my expertise in customer relationship management to identify outreach strategies that secure new business opportunities, build and maintain long-term partnerships, and deliver exceptional value and service to clients.
My mission is to help tell compelling stories that inspire, design playbooks that scale and build centers of truths for revenue systems. I rely on intuition, optimism and testing hypotheses to better understand data and inform future-forward decision making.
About Sales Design Labs
We weren’t born in a boardroom. We were born in the backlash.
We got tired of watching smart founders, creative marketers, and killer product builders fall flat—because their sales motion was duct-taped together with outdated tactics and bad advice.
So we built something better.
Not another “agency.” Not another “consultancy.”
A lab—where sales gets reimagined from first principles.
Built on design thinking. Fueled by experiments.
Brutally honest. Weirdly fun. Unapologetically effective.
We’re not here to optimize your cold email subject line.
Here to help you rebuild your entire sales DNA—so it actually fits your product, your market, and your team.
Our Beliefs
Sales isn’t a dirty word. But bad sales is.
Your process should feel like your product: modern, elegant, and user-friendly.
The best sales feels less like selling—and more like clarity.
Who We Work With:
Seed-stage rebels and Series A assassins
Product-led founders tired of getting ghosted
RevOps, GTM, and sales leaders who want to burn the old playbook
Anyone brave enough to question the “way it’s always been done”
You bring ambition.
We’ll bring the firepower.Let’s make sales a superpower again.
Customized Approach
We tailor our proven processes to your sales cycle and invest the full power of the agency to developing a unique approach to your marketing.
Reporting
Direct Integration means everything is out in the open. You know what's going on in real-time
